Let's be clear…

…the reason that Rush Limbaugh shouldn't, and doubtless won't, be an NFL team owner isn't because he's "controversial" or conservative. The NFL, particularly at the ownership level, is chock full of conservative Republicans, and the league is no stranger to controversy at any level.

The reason that Rush Limbaugh shouldn't, and doubtless won't, be an NFL team owner is that he's made overtly racist remarks about an active, effective and highly regarded player in the NFL. That's enough.

More than, even.