A couple reasons…

…that I just can't see Bill Richardson catching on. First, he apparently thinks this is a big deal…

The New Mexico governor and former Clinton Cabinet member launched his Women for Richardson effort with pledges to support pay equity, back limited Social Security credit for family leave, and appoint judges who would uphold abortion rights.

So who wouldn't, I wonder? Those are pretty boilerplate positions for Democrats these days, not the kind of thing that's likely to rally women to a candidate's banner. Since trying to be more against the war than anyone else who's, you know, also against the war doesn't seem to be working all that well, I doubt that being about as much in favor of women's rights as anyone else probably is will make the difference.

Second? He apparently thinks this kind of pandering is funny or something...

“I’ve always appointed women to critical positions. You know why? Women are better workers than men. It’s very simple,” Richardson said to laughter. “I hope that doesn’t lose the men’s vote.”

It'll lose some of them, Governor. And it should.