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Tom Schaller rallies the troops over at Daily Kos...

Marching order #1, therefore, is this: No matter whom you talk to outside our circles, begin to perpetuate the (false, exaggerated) notion that George Bush's victory was built not merely on values issues, but gay marriage specifically. If you feel a need to broaden it slightly, try depicting the GOP as a majority party synonymous with gay-haters, warmongers and country-clubbers. Because I, for one, am tired of hearing whiny complaints from conservatives that, not only do I not have values, but that I fail to properly respect the values of people who are all too happy to buy into, no less perpetuate, inaccurate caricatures of the 54+ million Americans who voted Tuesday for John Kerry. Criticizing the GOP ain't gonna build us a new national majority. But the process is brick by brick, or perhaps, brickbat by brickbat. We didn't decide the rules of engagement, but that's what they are and so we may as well start firing away.

)Of course, the great thing about depicting the Republicans as a bunch of gay-haters, warmongers and country-clubbers is that they're just chock full of gay-haters, warmongers and country-clubbers.

If the truth hurts, let the pain begin!