OK, it sounds so easy...

...to say you'll recruit one more Kerry vote every day, right? But how?
I think Josh Marshall offers the most straightforward case you can make. Short, simple and within the realm of most people's experience and understanding. A case you can make across the bar or at the checkout line. A case to make over and over, to everybody and anybody.

The message is straightforward and explainable in ascending levels of specificity.

At its simplest: President Bush has screwed everything up.

A tad less simple: President Bush lied the country into war and then screwed up Iraq. He's racked up huge deficit numbers but no good jobs numbers. He's blown a lot of stuff up; but he's made America less safe.

****

In the real world the consequence of screwing everything up is getting canned. Little of the president's life has been lived in the real world. But we have to. So he should be fired.

That's it. Just say "Well, if you screwed your job up as bad as he's screwed his job up, wouldn't you get fired?"

Lots of folks are bound to agree...